Most companies focus on mantras and social media in marketing channels (69%), sales (58%) and custo

New research carried out by a TNC, examined the ways in which companies leverage calls and customer visits social networks to improve the performance of their business. While most companies active in social media with a focus on customer service, sales and marketing, research presents fascinating insights about other uses you'd better pay attention to them and incorporate them into your business strategy. Later I added you post a presentation summarizing the main findings.
The study also found that most of the brands and companies active english heritage in social networks are not able to answer the question: What is the ROI (return on investment) of their these channels? About 38% said that the return large investment, 18% said higher investment return and an incredible number of about 44% answered "do not know".
Most companies focus on mantras and social media in marketing channels (69%), sales (58%) and customer service (49%). However, other departments in organizations that need to produce attention and interrupt social networks and do this are: research and development (27%) and product management (37%).
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